American Fireworks

Austin, Texas | C.1990

Photo Credit: Matthew Johnson

American Fireworks operates more than 200 fire-works outlets throughout the state of Texas, with stands and stores open for business only in the days leading up to New Year’s Eve and the Fourth of July.

The well-established American Independence Day tradition of a fleeting skyward spectacle originally began in ninth-century medieval China, where fireworks were invented for the purpose of scaring away evil spirits (using a natural application of gun powder).

With greater safety measures being placed on celebratory explosives today than existed in medieval China, American Fireworks’ multiple outlets are quick to promote a pithy and professional mission statement. Found on their website, just beside the company’s animated logo, it reads: FEEL THE THUNDER!!

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