American Fireworks

Austin, Texas | C.1990

Photo Credit: Matthew Johnson

American Fireworks operates more than 200 fire-works outlets throughout the state of Texas, withstands and stores open for business only in the days leading up to New Year’s Eve and the Fourth of July.

The well-established American Independence Day tradition of a fleeting skyward spectacle originally began in ninth-century medieval China, where fireworks were invented for the purpose of scaring away evil spirits (using a natural application of gun powder).

With greater safety measures being placed on celebratory explosives today than existed in medieval China, American Fireworks’ multiple outlets are quick to promote a pithy and professional mission statement. Found on their website, just beside the company’s animated logo, it reads: FEEL THE THUNDER!!

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