Golcha Cinema

Jaipur, India | C.1954

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Photos by: MIRSA, Prarthna Singh

Once known as Prem Prakash Talkies, this former single-screen theater is now a multiplex movie house – and one of the oldest operating in Jaipur. Opened in 1954, the theater is part of a family business run by the prominent Golcha family who were heavily involved in film distribution in India.

The Golcha family were one of many affluent ‘not-quite-aristocracy’ known as Nagar Seths – families who were beyond wealthy, controlling much of the economy, and even lending money to royals in India and abroad. The Golcha family, however, took a liking to film and are still known for their involvement in the cinema industry, having built several cinemas and theater halls across the country.

The prime location of the pink Golcha Cinema is perfectly placed on Chaura Raasta which connects to City Palace – home to the Jaipur Royal Family. Just opposite the Cinema, is the former Film Distributors Lane where “Alam Ara” was released, the first full-length Indian talkie film to screen in North India in the 1930s after Mumbai.

Designed by W.M. Namjoshi, the theater has maintained its 1950s retro style through multiple renovations. The pink cement facade welcomes movie-goers inside a massive marble & tile lined lobby where they’re greeted by two grand staircases. Head into the theater, grab a samosa, and settle in to your seat in front of the massive silver screen – you dont want to miss the previews!

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